JACKSONVILLE, Fla., October 29, 2007
Johnson & Johnson Vision Care, Inc., today announced the launch of a virtual eye makeover tool that gives anyone interested in enhancing or changing their natural eye color a sneak peek of what they would look like with different colored contact lenses.

Have you ever considered changing your look with a new eye color?

Visitors to www.imakeover.acuvue.com can use this virtual changing room for contact lenses by uploading their own photo and trying on different colored lenses. With ten color choices, users will find the shades that best match their unique features. Colored contacts, like Acuvue 2 Colours, are suitable for everyday wear or to change your eye color for special occasions.

“Like color cosmetics, colored contact lenses are a fabulous tool for enhancing your beauty. I use colored contacts as a beauty accessory,” says Makeup Artist Mally Roncal. “My celebrity clients wear colored contact lenses to change their look for films, red carpet events and photo shoots,” adds Roncal. Mally’s beauty tips for enhancing your eye color and a Free Trial Pair Certificate are available on the iMakeover website.

How does the Virtual Eye Makeover Tool Work?

To start the virtual experience, simply upload a high-quality digital photo (iMakeover recommends JPEG files and a forward facing photo taken without glasses or a flash). Then choose from various shades of Acuvue 2 Colours, which can be fit for light eyes, dark eyes, and even if you do not need vision correction.

After choosing a color, users then easily adjust the size, position and eyelid fit of the lenses to match their eye shape in the photo. Then choose from one of eleven decorative frames to complete the picture. The selected color will appear in a description at the bottom of the photo to save “try on” time at the doctor’s office.

Finally, users can save, download, and print their iMakeover photo and Free Trial Pair Certificate to take to their eye care professional who will determine if Acuvue 2 Colours Brand Contact Lenses are right for them. Acuvue 2 Colours are available in a wide variety of colors for a subtle or dramatic look. Three colors are available to enhance light eyes: Aquamarine, Ocean Blue, and Emerald Green. Seven colors will change any light or dark eye: Chestnut Brown, Sapphire Blue, Hazel Green, Jade Green, Pearl Gray, Warm Honey, and Deep Blue.

Acuvue 2 Colours Contact Lenses

Acuvue 2 Colours Brand Contact Lenses are designed for individuals who would like to enhance or change the look of their current eye color. They can be fit for light eyes, dark eyes, and even if you do not need vision correction. They are indicated for daily wear for up to two weeks or continuous wear for up to six nights.

Acuvue 2 Colours Brand Contact Lenses are available with and without vision correction, so even people without a need for vision correction can wear them one they complete an eye exam, are properly fitted and have had the lenses prescribed by an eye care professional.

Although rare, serious eye problems can develop. To help avoid these problems, follow the wear and replacement schedule and the lens care instructions provided by your eye doctor. Do not wear lenses if you have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. If one of these conditions occurs, contact your eye doctor immediately. You should never share your lenses with anyone else.

Ready to try? Check it out on www.imakeover.acuvue.com.

Source: Press Release by Johnson & Johnson Vision Care, Inc.